Bergdorf Goodman Totally Explained

Everything about Bergdorf Goodman totally explained

Bergdorf Goodman is a major, world-renowned luxury goods department store based in Midtown, Manhattan in New York City. It is owned by Neiman Marcus.

History

Beginnings

The company began in 1899 when Herman Bergdorf, an immigrant from Alsace, opened a tailor shop just above Union Square in downtown Manhattan. Edwin Goodman, an employee of Bergdorf's, purchased the store in 1906 and moved to the present location on Fifth Avenue. In 1914, Goodman became the first couturier to introduce ready-to-wear, making Bergdorf Goodman a destination for American and French fashion. The store moved to its present location at 5th Avenue and 58th Street in 1928, building its Art Deco store on the site of the William K. Vanderbilt mansion. With Goodman's son, Andrew, as president, the store opened a fur salon, developed the successful Bergdorf Goodman Number Nine perfume, and created Miss Bergdorf, a ready-to-wear line for younger customers. Edwin Goodman retired from the company in 1953.

1960-1990

The department store went through a major slump from the early 1960s to the late 1970s and even tried building branch locations, although only one was constructed in nearby White Plains, New York in 1972. This location was eventually converted to a Neiman Marcus branch store in 1981. To combat its image difficulties, the company hired Dawn Mello in 1975 as vice president of fashion. She was successful in reinvigorating the conservative store and became president in 1984. She left her post in 1989 to work for the floundering Italian fashion house Gucci, though she returned to her post as president in 1994.

1990-Present

Chairman and CEO Ira Neimark expanded the women's store three times in the 1990s. Beginning in 1990 when the men's store was moved across the street to 745 Fifth Avenue, in the old FAO Schwarz space, to make more space for women's fashions. In 1997, the penthouse apartment on the building's ninth floor (formerly the Goodman family residence) was converted into the John Barrett Salon and Susan Ciminelli Day Spa. In 1999, the Beauty Level opened directly below the main floor, offering a luxury spa and Goodman's Café, serving lunch and afternoon tea. In 2002, Bergdorf Goodman underwent a major renovation, during which artisans and craftspeople began a dramatic restoration of the main floor of the women's store. In 2003, the store introduced new boutiques for Chanel, Giorgio Armani, Gucci, and Yves Saint Laurent. Bergdorf's competition includes other high-end retailers such as Lord & Taylor, Saks Fifth Avenue, and owner Neiman MarcusFurther Information

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